Home » The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program by John Kremer
The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program John Kremer

The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

John Kremer

Published April 23rd 1992
ISBN : 9780471553878
Paperback
288 pages
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 About the Book 

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products- calculating costs and break-even points- obtaining the best printing and advertising values-MoreOffers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products- calculating costs and break-even points- obtaining the best printing and advertising values- how to design effective promotions- finding and testing lists- handling shipping delays and refunds and much more.