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Brioni Farid Chenoune

Brioni

Farid Chenoune

Published
ISBN : 9782843230530
Hardcover
79 pages
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 About the Book 

The end of the Second World War saw a dramatic change in the geography of mens fashion. After nearly two centuries in Londons shadow, Italy proposed a new style for men: light, supple, colorful, daring. It was in Rome that male Italian eleganceMoreThe end of the Second World War saw a dramatic change in the geography of mens fashion. After nearly two centuries in Londons shadow, Italy proposed a new style for men: light, supple, colorful, daring. It was in Rome that male Italian elegance truly flourished, and it was there that inventive tailor Nazareno Fonticoli and brilliant businessman Caetano Savini opened the first Brioni shop in 1945 - and achieved instant success. In 1952, when the rite of the runway still exclusively belonged to women, Brioni presented the first fashion show in the history of menswear. Since then Brioni has dressed many of the worlds most recognized men, from Clark Gable to President Nelson Mandela, from Luciano Pavarotti to that quintessential icon of style, James Bond.